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Via the Center for Media and Democracy, it seems that the government is looking for a PR specialist - and they have certainly have to be some sort of specialist - to sell the ID card scheme! There's one hell of a challenge!
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If you've not seen it, check out the fantastic episode of Absolute Power in which Stephen Fry and John Bird are hired to do just that...
Posted by: Toby Stevens | January 26, 2007 at 08:32 AM